Seoul, Feb 21 2006 (Korea Newswire)-- Pixel-oriented
advertisements are a revolutionary new approach to the field
of online advertising. Based on the idea of selling
advertisement space on a high traffic web page by the pixel,
pixel advertisements hope to bring a new dimension to online
advertising that has not been explored yet. The mission is
to benefit both the advertisers and website while drawing
internet users to actually view the ads.
With the internet industry expanding rapidly every year,
advertisers are struggling to develop new ways to reach
people through the new medium as consumers are constantly
finding new ways to block the normal popup advertisements.
Streaming video, audio, and animated advertisements have all
been tried to engage website visitors, but they have not
proven very effective, yielding a very low return rate.
SPO.com, a pixel advertisement pioneer, hopes to generate
higher returns for the advertisers by creating an
environment in which visitors will be given incentives to
look at the advertisements. The problem of website visitor
quickly exiting out of ads has never had a legitimate
solution, but SPO.com feels that their approach on pixel
advertisements can overcome the barrier.
Pixel based advertising became popular through
milliondollarhomepage.com, a University of England student’s
experimental project to pay for his education.
“I want it to become a kind of internet time capsule,” says
creator of milliondollarhompage.com Alex Tew, “You will have
a piece of internet history!”
After selling out of his million pixels, Tew happily laid
his project to rest, as he could afford to go to college ten
times over with the money he made, but SPO.com felt that Tew
has unknowingly opened a treasure chest of unlimited
potential, and thus opened their own site.
Leading the evolution of the pixel-oriented advertisement,
SPO.com has equipped itself with an armory of original ideas
to break into the market such as separate country pages,
linking attractive people’s blogs for free, the addicting
“Where’s SPO?” game, and an incredibly easy to remember
domain name.
The idea behind all the features at a site that is quite
literally one gigantic matrix of advertisements is to
provide an environment where users will have an incentive to
come visit the site, by choice, and browse the site, thus
being exposed to all the various advertisements on the
website.
“We at SPO.com know there are countless quality websites out
there that do not garner the exposure they deserve,” says
SPO.com’s website, “But by providing top quality ad space
for a low price, SPO.com hopes to create a gold mine of
interesting websites that people will spend hours browsing.”
A minimum purchase at SPO.com is 100 pixels, or a ten by ten
pixel box, at a price of $1.20 a pixel. |
